About the brand
A small womenswear label. We keep the range short and rework each piece until it fits properly on different bodies.
How we choose fabric
Fabric is judged after the tenth wash, not on the day it was bought. We look at whether it holds its shape, whether the neckline stretches, whether it pills. If a piece looks worse after washing than it did in the photos, it doesn't go into production.
Why the range is small
A large range forces compromises in fit: it's easier to make twenty pieces adequately than five properly. We chose the second. Every style is sewn in several test versions and fitted on different body types before it reaches the catalog.
Sizes
Letter sizes mean different things in different countries, so our size guide is in centimetres. If you're between sizes, take the larger one — simple shapes look better with room in them.
Honestly about this project
This site is a demonstration. It exists to show the technical work: a catalog with filters, a cart, checkout, an admin panel and two language versions. There are no real sales here, no payments are taken and nothing ships.